Peugeot Divisions

Here at Peugeot, quality is a consistent factor in any role. That means getting things right for the customer every time and making sure our dealer network delivers when it comes to quality, location and brand image.

Why not take a look at our divisions in more detail below, and see which area of expertise is right for you?

Sales and Network Operations

New vehicle sales is at the heart of our business.  We target the retail and fleet markets by creating innovative tactical campaigns. The customer experience comes first at Peugeot and we work hard to create a sales process that proves this.

Our Fleet department focuses on developing sales to business users. We create bespoke offers and marketing material to retain key accounts. After all, they make up almost 50% of our UK volume.

Our field sales force is responsible for managing our relationship with the dealer network. We make sure all Peugeot dealers achieve their targets; selling the right mix of vehicles and maintaining high levels of customer satisfaction that in return, will deliver them a good profit.

Distribution

Our Distribution team are responsible for making sure the right mix and volumes of vehicles are fabricated at plants around the world and delivered to regional distribution centres and dealerships on time.

Marketing & PR

Our marketing department is divided into six key areas:

Our Retail Communications team covers all activities aimed at Retail customers, including national TV, radio and press advertising, customer events, sponsorship and customer relationship marketing.

Fleet Communications handles B2B communications, customer relationship management and improving product awareness.

Product and Pricing make sure we have enticing products, competitively priced with the right specification for the UK market.

Dealer Marketing Services support our dealers through local advertising, developing point of sale material, creating and running sales incentives and keeping them informed through national business meetings.

On top of this our Market Research and Planning team handle all media planning and buying. Plus they deliver the market research that forms the basis of our entire marketing and commercial strategies.

Aftersales Marketing focus on delivering tactical campaigns and material to encourage retention of service customers and to increase the volume of parts sales.

Finally, our small but effective PR team manage and control public perception of the Peugeot brand image by developing excellent working relationships with the world’s media.

With a relatively small marketing function, a great deal of the design for Peugeot marketing is outsourced to agencies so Peugeot marketeers must be both innovative and able to build effective working relationships with our creative partners.

Parts & Service

Parts & Service are responsible for devising sales programmes to maximise the sales of Peugeot branded parts through the dealer network and other channels in the UK. This includes the sales of accessories and is an extremely important revenue stream for the Company.

Motaquip is a Peugeot-owned subsidiary selling all-make spare parts to factors around the UK. Motaquip has its own marketing, sales and customer service departments and is in the process of expanding its sales network to include several brands’ dealer networks.

Aftersales

The Aftersales team is responsible for developing relationships with the customer after the point of purchase.  They have a key role in ensuring the highest possible levels of customer satisfaction. As well as auditing and processing multi-million pound claims for warranty work, they also devise ways to retain Servicing work in the dealer network for the entire life of the vehicle.

Aftersales is home to our technical experts too. A combination of commercial and engineering specialists deal with all issues related to aftersales care.  A specialist technical team are on hand to provide the dealer network with the additional help they may require to fix the most difficult of technical problems.

Finance

Our Finance team manages and controls budgets for the whole of the UK. They also handle profit and loss, keeping close relationships with the rest of the business to make sure we remain profitable with a strong cash flow.

Quality

ISO accredited, we understand how much our customers value the quality of our products. The Quality team focuses on our key processes, ensuring we, and our dealer network, continually meet the needs of our clients.

Network Training

At our brand new Training facility in Coventry we develop dealer training courses to ensure that anybody working within our network delivers the high standards we’re known for.  With constantly evolving technology, our technical training function is busy ensuring all Peugeot technicians are fully up to speed with new developments. The apprentice programme for the whole Peugeot network is also managed centrally.

Technical Centre

Our state-of-the-art Technical Centre was opened in 2008 and offers world-class facilities for us to service customer and company cars. Operating as a profit centre, our expert technicians strive to deliver the high standards expected of head office.